Why The Core?

The Carolina Core Emerges as North Carolina’s Next Economic Engine

With more than $15.5 billion in capital investment pouring into the Carolina Core in 2021-2022 in record-breaking announcements for North Carolina, the region has diversified from its rich legacy of textiles, tobacco and furniture manufacturing to a future-forward economy with no signs of slowing down. The Carolina Core is rooted in industry and fueled by innovation. This is a place where ideas thrive. Where entrepreneurs create. Where cutting-edge manufacturing happens.

Aerospace, automotive, life sciences and tech industries are all thriving here, fueled by a highly educated and skilled talent pool of 2.2 million workers. The talent pipeline is continually being refreshed by graduates from more than 30 highly ranked colleges and universities in the region.

At the crossroads of six interstate highways and located between Charlotte and the Research Triangle, this region encompasses the three Piedmont Triad metros (Greensboro, High Point and Winston-Salem) and scores of other communities in a 150-mile swath of central North Carolina. Access to three international airports in 90 minutes, four ports in under 300 miles, excellent rail service and high-speed internet—it all adds up to world-class infrastructure to support business growth.

And if that’s not enough, consider the way we live in the Carolina Core. In beautiful homes with a cost of living often 20% less than the national average. With access to top-notch schools and healthcare. With endless options for what to do after work—from a lively sports and outdoor recreation scene to arts, culture and some of best food and drink around. Trust us. There’s just more in the Core.