Reynolds American has announced a forward-looking commitment to invest more than $3.2 billion across its U.S. operations by 2030, reinforcing its long-term focus on value creation and American manufacturing. The investment, which began in 2024, is expected to support more than 2,000 direct and indirect jobs across the company’s operations and U.S. supply network, including roles tied to recent manufacturing expansion and innovation initiatives.
The announcement marks the launch of “Growing Tomorrow,” a campaign focused on driving business performance and delivering sustainable returns while transitioning the organization toward a predominantly smokeless future. A central component of this strategy involves modernizing and expanding research and manufacturing hubs in Winston-Salem, where the company invests approximately $100 million annually in R&D and employs hundreds of scientists.
“Growing Tomorrow reflects the investments we’re making today in American manufacturing and jobs,” said David Waterfield, President and CEO of Reynolds American Inc. “By expanding manufacturing capabilities and strengthening our workforce, we’re building on more than 150 years of investment in the U.S. economy to ensure our competitiveness for the future.”
Reynolds American employs more than 4,300 people across the U.S. in roles spanning advanced manufacturing, engineering, and science. The company remains a cornerstone of the North Carolina agricultural ecosystem; in 2025, it was the largest purchaser of U.S. tobacco leaf from American farmers.